Follow the journey of the winning team in developing their prototype into a real product. Their viral campaign will be launched on March 8th and aims to raise awareness among youth on Gender Based Violence.
Guest Blogger – Anisa Gjini, Winning Team Member
After winning the UNDP Innovation Bootcamp on Gender Based Violence, the real work started for us. Our campaign to raise awareness for domestic violence would use a scenario of violence enacted by actors, and capture the reactions of people watching the scene. Our set up would be at a busy square in town where we would put a red door behind which violence was happening. Excitement was high. The four of us were thrilled not only that we won, but that we also got some funding to turn the idea into reality. Time was limited, the budget was small but we were determined that would be able to implement what we had ideated, and the mock prototype looked fab. Then, completely unexpected something happened to give us the first blow. The “red door in the square” idea was being used in a TV commercial. We had to alter that part of our prototype. This was the hardest part. We were back to generating ideas how to create a prop where violence could be seen by passersby in the street. Time was running out, would we be able to finish on time? Would we be able to do something else within the constraints of the budget we had?
After several brainstorms, we decided to use a camper van. Finding an appropriate camper was more difficult than we thought. So was finding a suitable place where to park the camper van in Tirana. All set for the weekend, weather being on our side, we parked the camper in a busy road, tried out what passersby would witness (you have to see the video for this}, and got the cameras ready to film the reactions. Disappointment couldn’t be bigger. We realized the place wasn’t right, people passing by were not noticing what was going on. Tired, worried that the whole thing would be a flop, we made plans to try a different place.
It couldn’t have been more different! We were taken aback by how many people stopped by and the reactions we got from them. Suddenly policemen arrived at the scene. A few people had called to report that violence was happening just by the side of the road, inside a camper van. One of them didn’t leave the scene until we had to open the door and reveal that this was a recording! It was a reaction we hadn’t anticipated, and we are pleased.
It started as a fun weekend to come up with ideas, and turning those ideas into reality has been hard work. However much you plan, there are lots of unexpected challenges that come your way. And that is what makes it even more exciting when you are determined to make it happen. It has been an amazing experience and a lot of learning.
The big day is near. We can’t wait to see the outcome of the work we’ve done since November, This is where our next stage starts. For this we need all your help to make our campaign viral, so more young people like us become aware of domestic violence. Indeed it happens behind doors but remember “Violence is your business too”, and not only on the 8th of March.
Follow our campaign at aftesi.info